About

UPSOUTH is an independent, premium travel, culture and lifestyle website in Simplified Chinese language, dedicated to connecting best Australian local businesses with a Chinese-speaking audience.

Our bespoke and localised content attracts many readers who value quality and an authentic Australian experience. We feature and recommend local boutique cafes, hotels, stores, as well as festivals and markets . We also produce urban and regional local guides, as well as in-depth editorials ( or advertorials).

Another very popular section is Travel Journals . Travel Journals is a collection of real travel experiences and unique life stories written by Australian-Chinese writers and Chinese visitors .  They are informative, authentic and fun.

UPSOUTH also has two non-for-profit sections - Our Environment and Australian Chinese History.

Our Environment includes some recent reports on environmental issues, and aims to increase the awareness of  young Chinese about the environment while they are exploring the world.

The content from UPSOUTH is distributed online, amplified on a number of Chinese social media and online communities with an average of 10,000 - 15,000 readership per story among the Chinese-speaking readers.

UPSOUTH is a caring new media with a love for nature, people and animals.

 
 

关于

《南上》(英文名UPSOUTH)是提供生活旅行及本地人文艺术资讯的中文在线指南,2017年创办于澳大利亚悉尼市,致力于帮助澳洲华人及游客留学生,发现最具特色的澳洲。通过南上,你可以随时随地免费阅读优质的本地化内容。

不论是寻找百年前澳洲华人的真实故事,还是探访独具特色的精品咖啡馆和创意市集,又或者是体验浓浓的多元文化节庆,南上网站都能为你服务。

我们与经验丰富、对文化旅行有独特见解的的旅澳作家及留学生密切合作,为读者送上定制的本地指南和游记。

2018年,为体现南上与其他大众旅行频道的不同,突出以人文为导向的内容,南上微信频道,改名为“南上文旅”。为满足旅行爱好者的需求,2018年年底,南上推出澳洲姐妹国家-新西兰,以及世界其他国家和地区。作为一间以中文传播新媒体,南上正在开发向英语国家读者介绍中国人文景点的新旅行板块,具体内容待上线后再公布。

另外,《南上》设有“环境”和“历史”两个公益栏目,“环境” 旨在为华文读者送上最新且有质量的环境中文翻译内容。该栏目由南上和在校翻译研究生共同制作。

《南上》的内容目前覆盖澳洲主要大城市,包括悉尼、墨尔本、布里斯班、堪培拉、霍巴特、柏斯及凯恩斯等。同时也涉及部分旅游城镇和特色小镇。

 

UPSOUTH Australia Local listing:

  • UpSouth Good Cafes

  • UpSouth Boutique Stores

  • UpSouth Boutique Hotels

  • UpSouth Festivals (Sydney, Melbourne)
    UpSouth Local Markets (coming soon)

current cover major Australian cities:
Sydney, Melbourne, Brisbane,  Canberra, Cairns

 

UPSOUTH Audience:

  • Chinese residents, mature students and corporate visitors in Australia who value authentic travel experience, quality food, art and culture